FireFlyR™
Premium Backlit Auto Advertising
270° seamless wrap around rear, left, and right panels. 16 sq ft of continuous backlit creative on a GPS-tracked fleet with remotely controlled illumination.
8 ft x 2 ft of uninterrupted backlit flex, wrapping three panels into one continuous creative.
Rear, left, and right panels covered for maximum street-level impact from every angle.
Remotely controlled lighting via GPS-connected controller. ON/OFF status fully trackable.
FireFlyR™ on the Streets
Watch our backlit fleet light up the city with 270° visibility that commands attention day and night.
Engineered for Visibility
270° Seamless Wrap
Single continuous creative wrapping rear, left, and right panels for maximum street-level impact.
16 sq ft Creative Area
8 ft × 2 ft of uninterrupted backlit flex canvas. Designed for bold, legible messaging at traffic speed.
Premium Backlit Flex
High-quality backlit flex material delivers consistent visibility in both daylight and nighttime conditions.
Remote Illumination Control
Lighting is controlled remotely via GPS-connected controller. ON/OFF status is trackable.
Fast Ad Changes
Creative changeover in 3 to 4 minutes per auto with a two-person team. Minimal fleet downtime.
Impact-Resistant Protection
Each unit is protected by an impact-resistant, weather-protected cover for durability in all conditions.
Built for Performance.
High Frequency
Auto-rickshaws operate 12+ hours daily across high-density corridors. Your brand stays visible all day, every day.
Hyper-Local
Target specific pin codes, routes, and neighborhoods. Reach the exact audience where they live, work, and commute.
Cost-Efficient
Premium backlit visibility at a fraction of traditional hoarding costs. Higher frequency, lower CPM.
Technical Specifications
Specifications for the FireFlyR™ premium backlit auto media unit.
| Total Creative Area | 16 sq ft |
| Dimensions | 8 ft × 2 ft (continuous wrap) |
| Coverage | 270° (rear + left + right) |
| Creative Material | Backlit flex |
| Protective Cover | 1.25mm polycarbonate |
| Lighting Control | Remote via GPS-connected controller |
| Light Status Tracking | ON/OFF trackable |
| Ad Change Time | 3 to 4 minutes per auto |
| Change Team Size | 2 people |
| GPS Tracking | Integrated (internal dashboard) |
| Design Type | Single continuous seamless wrap |
Creative Guidelines
Design tips for maximum impact on the FireFlyR™ format.
Go Bold
Use high-contrast colors and large typography. The creative is backlit,leverage the luminosity.
Keep Copy Short
5 to 7 words maximum for the primary message. Your audience is moving. Make it instant.
Design for 270°
The wrap is continuous across three panels. Design it as one canvas, not three separate pieces.
Optimize for Backlit
Test your design in both lit and unlit conditions. Colors shift when backlit,plan accordingly.
Ready to Light Up Your Brand?
Get a FireFlyR™ proposal for your target zones. We’ll share fleet availability, pricing and creative specs.