OOH Surveillance™
Pre-Spend Intelligence
Study the zone before you spend. A 7–10 day intelligence deployment that maps traffic patterns, hoarding visibility, and zone potential—so you can make data-driven OOH decisions.
How It Works
Define Your Zone
Share the district, area, or specific locations you're considering for OOH advertising. We'll plan the study coverage.
Fleet Deployment
Dedicated autos (no passengers) run defined routes for 7–10 days. Fleet size calibrated to zone—each hoarding visited approximately every 20 minutes to minimize data gaps.
Data Collection
AI cameras capture traffic patterns, hoarding visibility, obstruction factors, and zone characteristics throughout the study period.
Analysis & Report
Within 4–5 days after study completion, receive your comprehensive zone intelligence report with insights and recommendations.
What You Get
Zone Map
Visual mapping of all surveyed hoardings and their locations within your target zone.
Traffic Trend Analysis
AI-estimated traffic patterns by time of day, day of week, and zone segment.
Hoarding Shortlist
Data-backed recommendations on which hoardings offer the best opportunity in your target zone.
Comparative Insights
How different locations within the zone compare on key visibility and traffic metrics.
Curated Dashboard
Access overhead metrics via a client-specific dashboard created for your study.
Methodology Documentation
Transparent explanation of how data was collected and analyzed. Available on request.
Timeline
| Zone Planning | 1–2 days |
| Field Deployment | 7–10 days |
| Analysis & Report | 4–5 days |
Total time from kickoff to report: approximately 2–3 weeks depending on zone complexity.
Data Before Spend
We believe in informed decisions. OOH Surveillance™ exists because no brand should rent a hoarding based on vendor claims alone. Study the zone, understand the traffic, verify the visibility—then commit your budget.
- No blind bookings
- No exact impression claims (AI-estimated ranges only)
- Methodology transparent and available on request
- DPDP-aligned data practices
Study Before You Spend
Book an OOH Surveillance™ study for your target zone and make data-driven OOH decisions.