OOH Surveillance™
A 7 to 10 day zone intelligence study before you rent a single hoarding. We deploy fleet-based measurement to map traffic patterns, assess hoarding visibility, and deliver a data-backed plan.
Why Pre-Spend Intelligence?
Most brands rent hoardings without understanding the zone. They rely on vendor claims, outdated traffic estimates, and gut feel. The result? Wasted spend on low-visibility placements.
OOH Surveillance™ fixes this by deploying fleet-based measurement before you commit a single rupee. You get real data on real traffic so your OOH investment is informed from day one.
Data before spend. Every zone study gives you the intelligence to negotiate better, shortlist smarter, and deploy with confidence.
- Fleet-based traffic measurement
- Hoarding visibility scoring
- Time-of-day pattern analysis
- Data-backed shortlisting
How It Works
Define Zone
You share your target zones. We scope the study area and plan fleet deployment logistics.
Fleet Deployment
Our fleet covers the zone over 7 to 10 days. Fleet size depends on zone size; objective: each hoarding visited approximately every 20 minutes.
Data Collection
Continuous measurement captures traffic flow, hoarding visibility conditions, and zone-level patterns.
Analysis & Report
Final report delivered in 4 to 5 days after study ends. Metrics on a curated dashboard with methodology documentation.
What You Get
Zone Coverage Map
Visual map of the surveyed zone with fleet coverage patterns and route density.
Traffic Trend Analysis
Time-of-day and day-of-week traffic patterns to identify peak visibility windows.
Hoarding Shortlist
Data-scored hoarding recommendations ranked by estimated visibility and traffic proximity.
Comparative Insights
Side-by-side assessment of candidate hoardings so you can make informed allocation decisions.
Curated Dashboard
Client-facing dashboard with overhead metrics. Designed for clarity, not data overload.
Methodology Documentation
Transparent explanation of how metrics were derived. No black boxes.
Typical Timeline
Zone Planning
1 to 2 daysField Deployment
7 to 10 daysAnalysis & Report
4 to 5 daysTotal engagement: approximately 2 to 3 weeks depending on zone size.
Data Before Spend
OOH Surveillance™ exists because we believe no one should rent a hoarding without understanding the zone first.
- No blind bookings. Every recommendation is data-backed.
- No exact impression claims. AI-estimated ranges only.
- Methodology is transparent and available on request.
- Designed with DPDP-aligned principles.
Ready to Study Your Zone?
Share your target area and we’ll scope a zone study. No commitment required, just data.