OOH Intelligence™
Post-Spend Verification
A post-deployment verification layer for your hoardings. We measure traffic patterns, assess vehicle mix, and deliver AI-estimated impression ranges,so you know what your spend actually achieved.
“We never claim exact impressions. We deliver AI-estimated ranges with full methodology disclosure.”
What We Measure
Conservative, methodology-transparent metrics. No hype, no inflated numbers.
Vehicle Counts & Trends
Continuous traffic counting at hoarding locations to establish baseline and trend data.
Vehicle Type Mix
Distribution of vehicle categories passing the hoarding,useful for audience inference and planning.
Time-of-Day Distribution
Hourly traffic patterns to identify when your hoarding receives maximum exposure.
Comparative Zone Insights
How your hoarding’s location performs relative to other measured positions in the same zone.
AI-Estimated Impression Ranges
Not exact counts. AI-estimated ranges with methodology disclosed. We believe in conservative, defensible numbers.
How It Works
Select Hoarding
Identify the hoarding(s) you want verified. We’ll assess feasibility and plan measurement logistics.
Measurement Setup
Our OOH inventory measurement infrastructure is deployed at the hoarding location.
Continuous Monitoring
Traffic data is collected continuously over the measurement period to capture representative patterns.
Insights Delivered
Analysis is processed and delivered via AdAsur™,your insight interface for formatted, queryable results.
Built In-House
Our OOH inventory measurement technology is developed and maintained entirely in-house.
- Full control over data pipeline and measurement quality.
- Consistent standards across every deployment.
- Rapid iteration based on field learnings.
- Transparent data handling with DPDP-aligned principles.
Privacy by Design
OOH Intelligence™ measures OOH inventory performance, not individuals. Our focus is on traffic patterns and aggregate measurement.
Designed with DPDP-aligned principles: data minimization, purpose limitation, access controls, and retention discipline.
Verify Your Hoardings
Set up post-deployment verification for your OOH inventory. Know what your spend achieved.